How Sales Follow-Up Automation Can Boost Your Revenue?
Automate the Follow-Up of Proposals and Contracts in Your Company to Increase Revenue!
Did you know that one of the biggest challenges for salespeople is that potential prospects can’t make a decision right away?
Research shows that 80% of customers only make a purchasing decision after the 5th or subsequent follow-up (Marketing Donut).
For professional salespeople, this process typically happens within the first 3 follow-ups by building trust and presenting exclusive, time-limited offers.
Of course, we are all human, and we forget. That’s why it's essential to automate this critical step in your company before it results in massive revenue losses.
Here are 3 key steps that can help you with this:
1️⃣ Automated Task Creation for Salespeople
If you’re using a proper CRM or task management tool, you can set up automation that creates follow-up tasks for salespeople until the deal is closed. Sounds good, right?
Many business owners worry, “What if the salesperson forgets to complete the task as well?”
No problem! You can set up automated reminders that notify the salesperson if the task is not completed.
2️⃣ Use FOMO to Accelerate Conversions
But let’s say that even with these steps, the sales process isn’t moving fast enough. What can you do?
Humans are hardwired with FOMO (Fear of Missing Out). For example, you can automate a time-limited offer email right after the first interaction with a prospect. This offer can be valid for only a specific time (like 48 or 72 hours), and the system can automatically send a reminder email before the offer expires, letting the prospect know, “Your exclusive offer expires in 24 hours!”
Summary:
Make sure every key sales step is automated with email reminders and follow-up sequences. You have nothing to lose and everything to gain.
3️⃣ Overcoming Objections with Pre-Built Email Templates
Have you ever heard these common objections?
- “I need to discuss it with my business partner.”
- “I need to think about it, I’ll sleep on it.”
These are common stalling tactics, but they can be addressed with pre-built email templates for objection handling. Here’s an example:
Objection: “I need to think about it, I’ll sleep on it.”
Email Template:
Subject: Need help with your decision?
Dear %FIRSTNAME%,
I completely understand that you want to sleep on the offer. I do the same when I need to make important decisions.
Take a moment to think about this:
What would happen if you decided not to accept this offer?
How would it impact your [mention the problem, e.g., "growth opportunities", "time savings", "client acquisition"]?
If you have any questions or if I can support you in your decision, please let me know — I’m happy to help.
I look forward to your feedback and hope we can find the best solution for you soon.
P.S. In X days, our prices will increase by 30%, but I can still reserve this package for you until this date: %DATE%.
Best regards,
%Signature%
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